Develop and scale digital business models in traditional industries

How do you work in the best way to change the business model to adapt the way the company creates and captures value in the digital reality? Sofi Elving at Substorm and Vinit Parida who is active at Luleå University of Technology will give examples from leading Swedish companies on how challenges in experimenting and implementing business model changes can be handled, and the importance of involving partners and customers in the work of creating business models that take advantage. on the possibilities of digitalisation in the company's ecosystem.